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“Capture the Market”: 19 Guarantees Every Local Online Business Can Use

By Niranjan
| May 5, 2024

In this article

Do you ever doubt if your product will truly help someone? It’s a common worry for any business owner, especially when competing in the online market. You pour your heart and soul into perfecting your offer, but will your customer see that?

How to stop potential clients to scroll past your product over your competitors?

Guarantees are one such ancient, powerful asset that not only removes final client objections… but can even lure clients to pay a premium price for your services.

  1. Money-Back Guarantees: Offering refunds for unsatisfied customers.
  2. No-Questions-Asked Returns: Simplifying the return process.
  3. 100% Satisfaction Guarantees: Promising total customer satisfaction.
  4. Lifetime Quality Guarantees: Ensuring product quality for a lifetime.
  5. Extended Warranties: Offering longer warranty periods.
  6. Best Quality Claims: Promising superior quality over competitors.
  7. On-Time Service Guarantees: Pledging punctuality in service delivery.
  8. 24/7 Customer Support Guarantees: Provide all day & night support.
  9. Fast Response Guarantees: Ensure quick replies to customer queries.
  10. Best Price Guarantees: Customers are getting the best deal possible.
  11. Price Match Guarantees: Offer to match competitors’ lower prices.
  12. Fixed Pricing Guarantees: Simplify buyer journey, with 0 hidden fees.
  13. Result-Based Guarantees: Promise specific product outcomes.
  14. Improvement Guarantees: Guarantee measurable improvements.
  15. Efficiency Guarantees: Claim your product’s efficiency or pay back.
  16. “Pay you extra” Guarantee: Refund extra cash for unsatisfied service.
  17. Trial Period Guarantees: Let customers try your products risk-free.
  18. Store credit guarantees: Complete refunds in store credit.
  19. Easy Exit Guarantees: Allowing easy termination of services.

By WebQ Media

Studies shown when customers see a no-brainer guarantee, they induce a positive emotional experience and high willingness to purchase your brand.

It’s not just about what you’re selling, but how strongly you believe the product will help them.

Add these 19 guarantees that build Belief, Confidence & Trust back into your local online business. These aren’t just empty promises; they’re your tools to capture the market share which will draw in a crowd from seeing your offer.

Let’s see how to make your local online business a trusted choice for customers.

Understanding Business Guarantees

For businesses, guarantees assure customers feel safe and valued, like a trusted friend who’ll fix things if something goes wrong.

One iconic example is Domino’s Pizza. In the early 2000s, Domino’s was struggling with negative quarterly sales. To address this, they launched their “Delivery Guarantee” campaign, promising customers that their pizza would arrive in 30 minutes or less, or it would be free.

Resulting in a huge sensation and had one of the highest sales numbers.

Now that we’ve explored the importance of guarantees in building trust and confidence, let’s delve into specific industries where they’re a no-brainer and others where caution should be exercised.

Industries where guarantees are a no-brainer:

  1. Appliances and Electronics: Customers expect reliability and performance from these products, making guarantees essential to build trust.
  2. Automotive: Offering warranties on cars provides peace of mind for buyers and reflects confidence in the product’s durability.
  3. Home Services (e.g., plumbing, HVAC): Guarantees ensure customers feel secure in the quality of workmanship and materials used.
  4. Fitness and Wellness: Gyms and fitness centers often offer satisfaction guarantees to attract and retain members, encouraging commitment to health goals.

Industries where guarantees might not be wise:

  1. Extreme Sports Equipment: Due to the inherent risks involved, offering guarantees may not be feasible or wise for companies in this industry.
  2. Custom or Made-to-Order Products: Guarantees may be challenging if products are highly customized or tailored to individual preferences.
  3. Highly Perishable Goods: Businesses dealing with products that have short shelf lives, like fresh produce, may find it impractical to offer guarantees due to the unpredictability of factors like transportation and storage.
  4. Legal and Financial Services: Guarantees in these industries can be complex due to the subjective nature of outcomes and potential legal ramifications.

The 19 guarantees every local business should start using to make customers happy and keep them coming back for more.

Satisfaction Guarantees

Understand the importance of keeping customers happy. Satisfaction guarantees are essential tools for achieving this goal.

  • Money-Back Guarantees: Provide refunds for dissatisfied customers, reassuring them of their investment’s value. This builds trust and encourages repeat business.
  • No-Questions-Asked Returns: Simplify the return process to make it hassle-free for customers. By removing barriers, you show that customer satisfaction is your top priority.
  • 100% Satisfaction Guarantees: Promise customers total satisfaction with their experience. This bold commitment sets you apart from competitors and demonstrates confidence in your products or services.

Quality Guarantees

  • Lifetime Quality Guarantees: Stand by your products for life, assuring thier investment is built to last.
  • Extended Warranties: Provide peace of mind with longer coverage periods, ensuring confidence in your product.
  • Best Quality Claims: Assure that your products are superior to the rest, delivering unmatched quality.

Service Guarantees

  • On-Time Service Guarantees: Promise promptness in every service, respecting your customers’ time and commitments.
  • 24/7 Customer Support Guarantees: Ensure customers feel supported at any hour, showcasing dedication beyond the clock.
  • Fast Response Guarantees: Commit to swift responses to customer inquiries, showing attentiveness and care.

Price Guarantees

  • Best Price Guarantees: Assure your customers that they’re getting the best deal possible by promising the lowest prices available. This instills confidence and encourages repeat business.
  • Price Match Guarantees: Stay competitive in the market by offering to match competitors’ lower prices. This shows your commitment to meeting or beating the competition, keeping customers loyal to your brand.
  • Fixed Pricing Guarantees: Simplify the purchasing process for your customers by offering stable prices without any hidden fees or surprises. This transparency builds trust and ensures customer satisfaction.

Performance Guarantees

  • Result-Based Guarantees: By offering assurances of specific outcomes from your services, you provide peace of mind to your customers, showing them that you’re committed to delivering tangible results.
  • Improvement Guarantees: Guaranteeing measurable improvements demonstrates your confidence in your products or services. It reassures customers that choosing your business will lead to positive changes they can see and appreciate.
  • Efficiency Guarantees: In today’s fast-paced world, customers value efficiency. By ensuring the efficient use of your products or services, you demonstrate your commitment to saving their time and resources, enhancing their overall experience.

Risk Reversal Guarantees

  • “Pay you extra” Guarantee: This bold guarantee ensures that if customers invest their time and aren’t satisfied, we’ll refund them with extra cash, showing our commitment to their happiness.
  • Trial Period Guarantees: Allow customers to try our products risk-free for a specified period, ensuring they are fully satisfied before committing.
  • Store credit guarantees: Offer complete refunds in store credit, giving customers flexibility and encouraging future purchases while minimizing risk for both parties.

Easy Exit Guarantee

  • Easy Exit Guarantees: Simplify customer decisions by offering hassle-free termination of services. Customers feel empowered knowing they can opt out if unsatisfied, boosting trust and loyalty.

How to reduce product returns in future?

Guarantees aren’t open invitations for sneaky, cheating customers.

“If we charge $8 for a pizza, our customers expect $8 worth of product and service. Not $7.50 worth of product and service, then they’d start looking for ways to get back that extra 50 cents. Companies create the incentive to cheat, in almost all cases, by cutting costs and not providing value.”

Phil Bressler, Dominos

Studies consistently shown customers value integrity and honesty. Customers appreciate businesses that stand by their promises, leading to long-term relationships and repeat business.

Sales and customer service teams must align to prevent misunderstandings.

Tight product understanding between departments sets accurate expectations, reducing the likelihood of disappointed customers and high return rates. Implementing electronic receipt lookup systems and loyalty programs can effectively address questionable returns.


Guarantees are not empty promises. Focusing purely on customer satisfaction is what separates a local business from an Inc 500 organization; it uplifts both quality service and employee behavior towards your customer.

If you’re more interested in scaling your business with simple business fundamentals most entrepreneurs overlook. Then book a call with WebQ Media to discover tailored guarantees for your business’s success.

Schedule a 30-minute strategy call with us now.

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